Ecommerce. Webstores. Marketplaces.
With over a decade of experience in e-commerce, I successfully navigate the ever-evolving digital landscape, helping businesses grow through online sales, digital marketing, and brand development. My expertise spans various aspects of e-commerce—from launching and managing online stores to selling on global marketplaces, optimizing sales funnels, and executing performance marketing campaigns. By combining strategic thinking, creative problem-solving, and data-driven decision-making, I empower businesses to enhance their digital presence, improve user experience, and achieve sustainable growth.
Ecommerce
- Data-driven strategies: price adjustments, promotional campaigns and product positioning.
- Conversion optimization: redesigning landing pages, product pages and other sales pages with a combination of SEO-optimized content, effective copywriting and user-focused design.
- Analytical approach: sales funnel optimization and increasing average customer lifetime value (LTV) through customer behavior analytics.
Webstores
Technical implementation: WooCommerce, WordPress, PrestaShop, HTML, CSS, JS.
Operational management: product management, product catalog management, inventory control, and order fulfillment process optimization.
Sales strategies: implementation of automated email marketing systems, effective abandoned cart recovery, cross-selling and upselling.
UX optimization: continuous improvement of user experience and loading speed.
Marketplaces
Comprehensive approach to maximizing sales on key international sales platforms (Amazon, eBay, Fnac, Rakuten…).
Strategic design of high-converting product descriptions, professional product photography and videos.
Implementation of A+ and EBC (Enhanced Brand Content) on Amazon.
Brand management – complete trademark registration process with EUIPO and USPTO and enrollment in Amazon Brand Registry for intellectual property protection.
Adaptation of pricing strategies and promotions to specific marketplace requirements.
Management of international logistics flows (FBM, FBA, 3PL).
Monitoring of key performance metrics across markets.
Management of reviews, ratings and customer support.
Paid advertising. Social media. SEO.
My advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads and Amazon Ads are always supported by in-depth data analysis. In addition to paid advertising, I also focus on building strong organic brand presence through effective SEO strategies and engaging social media content. This approach helps me amplify brand reach, establish authentic connections with target audiences, and convert website visitors into loyal customers. Whether it’s paid advertising campaigns, search engine visibility enhancement, or developing effective social media strategies, my goal remains clear: measurable results and sustainable growth.
Paid advertising
Campaign planning and management for paid advertising on Google Ads, Meta Ads, LinkedIn Ads and Amazon Ads, with focus on key performance indicators (KPIs).
Data-driven strategies for bidding, audience targeting and budget allocation to successfully optimize campaigns (lower costs and higher profitability).
Continuous testing of ad creatives, A/B testing and opportunity analysis using various tools (Google Analytics, Meta Business Suite, Hotjar, SEMrush).
Social media
- Strategic organic and paid presence on social media (Instagram, Facebook, LinkedIn) with the goal of community growth and brand building.
- Creating platform-specific content that encourages interaction and strengthens follower loyalty.
- Paid campaigns with precise targeting, format testing, and content optimization.
- Adapting strategy through engagement analysis and trends.
SEO
Strategic organic and paid visibility on social networks (Instagram, Facebook, LinkedIn), aimed at community growth and brand building.
Creation of platform-specific content designed to boost engagement and strengthen follower loyalty.
Paid campaigns with precise targeting, format testing and content optimization.
Strategy adaptation through engagement analysis and trend monitoring.
Content. Editorial. PR. Publishing.
As editor-in-chief of numerous magazines (FHM – the best-selling men’s magazine in Slovenia, T3, Maxim, The Complete Guide to Poker, World in 2011/2012 and many others), I developed editorial strategies, directed content planning and led teams of collaborators. In addition to overseeing dynamic editorial processes, I participated in creating editorial and promotional content for global brands such as Audi, Samsung, Nikon, Nike, Alpha Industries and many others. Through creative writing, logical reasoning and understanding of target audiences, I helped brands build recognizable voices, increase organic reach and establish authentic, lasting connections with target publics.
Editorial
Developing editorial strategy and setting content standards.
Precision in error detection, ensuring timely submission of materials and strict adherence to set deadlines.
Maintaining consistent tone, high content quality and clear editorial focus.
Ensuring uninterrupted workflow and building brand recognition.
Content
- Premium PR content, articles, interviews and advertorials for global brands (Audi, Samsung, Nikon, Nike, Alpha Industries).
- Analyzing audience engagement and adjusting editorial focus for better reach and reader loyalty.
- Leading journalist, design, photography and video teams to create dynamic, multi-format content for print and digital media platforms.
Publishing
Participation in the entire publishing process – from planning and production to distribution and monetization.
Management of licensing rights and negotiations for international magazine franchises.
Leading the Mamut.si project – the first Slovenian online magazine.
Experience with transitioning from print to digital publishing platforms.
Here you can download a structured CV in PDF format. You can choose between a compact one-page version or a more detailed three-page version.
You can also leave a message in the form below:
